What is a "Product"?

Too many people these days look at product management from a development lens and discount how product management was born from brand management at Proctor & Gamble.

What is the importance of the business role of product management.


  • What is a “Product”? (this article);

  • Why Product Management (read it here);

  • Why Every Company Needs Product Management (read it here); and

  • The Business Role of Product Management

What is a “Product”?

If we are going to talk about product management, perhaps we need to start by defining what we mean by “product.”

As a product manager and executive, one of the most frequent and frustrating conversations I had with sales was around the definition of "product." Many wanted to separate services from products, or software from hardware from services.