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INTENSIVE
New Product Introduction
Reduce risk before you commit serious time and money.
We have a new product idea. And we don’t want to make another product mistake. We are not confident that we know what the market needs and is willing to pay for.
New ideas show up full of enthusiasm and half-tested assumptions. Teams rush to timelines, features, and pricing before validating whether the opportunity is real. Without a structured approach to defining and testing the idea, excitement turns into expensive rework. A disciplined front-end process separates promising opportunities from costly distractions.
Introducing new products is a complex process, and many companies struggle with it for various reasons. Common causes of these failures include a poor understanding of the market, solving a problem that doesn't exist, an idea that doesn't leverage your capabilities, or a misunderstanding of the competitive landscape.
VIDEO
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Turn product failure into product success with a structured approach to defining and validating a new product initiative.
Reduce risk before you commit serious time and money.
This engagement guides teams through problem definition, customer discovery, market assessment, positioning, and validation. You’ll pressure-test assumptions, explore alternatives, and make informed decisions about whether—and how—to proceed. This isn’t about generating ideas; it’s about deciding which ideas deserve to survive.
For heads of product and/or portfolio, portfolio managers, product managers, product marketing managers
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