INTENSIVE
Portfolio Alignment
Balance ambitious ideas with limited resources
We have more ideas than we can handle, and too many products competing for limited resources. How can we confidently choose where to invest and what to scale back?
Every product leader faces the challenge of balancing ambitious ideas with limited resources. When there are too many competing priorities, teams often spread themselves thin, diluting impact, frustrating stakeholders, and leaving strategic goals unmet. Without clear criteria and structured decision-making, valuable opportunities get overlooked, and underperforming products linger, draining resources and morale.
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Portfolio Alignment
We must learn to choose
There’s always more-to-do than can-be-done so we all must learn to choose. We help you focus your organization on what matters most — so everyone’s pulling in the same direction.
Follow a structured approach to evaluating and prioritizing new ideas and existing products. You'll confidently allocate resources to high-impact opportunities, strategically scale back or sunset underperforming products, and ensure your portfolio aligns with your organization's strategic objectives, maximizing overall value.
Balance ambitious ideas with limited resources
Based on your situation, the Portfolio Balancing Intensive includes some or all of the following:
Identify company competencies to determine strengths and weaknesses.
Create a one-page product brief to align all stakeholders on the product, the problem it solves, and the market it serves.
Map existing products, options, and new offerings to determine risk profile.
Use problem discovery methods to ensure you have found a problem that people are willing to pay to solve.
Validate whether the solution approach is something customers are willing to adopt.
Bring all this together to evaluate the following:
Profitability
Market dynamics
Customer trends
Strategic fit
Resource allocations
Proposed investment
For product leaders, executives, senior leadership
What our clients are saying
The Portfolio Alignment Intensive completely transformed how we manage our product portfolio. We moved from constant firefighting and diluted efforts to strategic clarity and confident decision-making. Our team is now sharply focused on the highest-impact opportunities, and we've successfully freed resources from lower-value products. This approach is exactly what every product leader needs.
Chief Product Officer
enterprise software firm
What you get
Coaches
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