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INTENSIVE
Portfolio Alignment
Balance ambitious ideas with limited resources
We have more ideas than we can handle, and too many products competing for limited resources. How can we confidently choose where to invest and what to scale back?
Every product leader faces the challenge of balancing strategy, risk, and resources. When there are too many competing priorities, teams often spread themselves thin, diluting impact, frustrating stakeholders, and leaving strategic goals unmet. Without clear criteria and structured decision-making, valuable opportunities get overlooked, and underperforming products linger, draining resources and morale.
Follow a structured approach to evaluating and prioritizing new ideas and existing products. You'll confidently allocate resources to high-impact opportunities, strategically scale back or sunset underperforming products, and ensure your portfolio aligns with your organization's strategic objectives, maximizing overall value.
Balance ambitious ideas with limited resources
Based on your situation, the Portfolio Balancing Intensive includes some or all of the following:
Identify company competencies to determine strengths and weaknesses.
Create a one-page product brief to align all stakeholders on the product, the problem it solves, and the market it serves.
Map existing products, options, and new offerings to determine risk profile.
Use problem discovery methods to ensure you have found a problem that people are willing to pay to solve.
Validate whether the solution approach is something customers are willing to adopt.
Bring all this together to evaluate the following:
Profitability
Market dynamics
Customer trends
Strategic fit
Resource allocations
Proposed investment
For product leaders, executives, senior leadership
What our clients are saying
The Portfolio Alignment Intensive completely transformed how we manage our product portfolio. We moved from constant firefighting and diluted efforts to strategic clarity and confident decision-making. Our team is now sharply focused on the highest-impact opportunities, and we've successfully freed resources from lower-value products. This approach is exactly what every product leader needs.
Chief Product Officer
enterprise software firm
What you get
Coaches
Topics
Understanding Your Core Competencies
Identify your organization's true strengths—and gaps—so you can choose product strategies that leverage what you do best and avoid overreaching where you cannot win.
Aligning on Vision and Opportunity
Define and communicate a compelling product vision that aligns teams, energizes stakeholders, and guides your opportunity selection and strategic decisions.
Focusing Your Initiatives
Identify areas of risk when making investment decisions and learn to concentrate resources where they will generate the greatest impact.
Researching Product/Market Fit
Improve your market understanding through structured discovery, validation, and win-loss analysis to deliver clearer insights that guide better priorities and reduce product guesswork.
Prioritizing for Business Value
Evaluate opportunities using consistent criteria to identify the work that delivers the most impact, aligns with strategy, and provides meaningful value to customers and the business.
Defining Competitive Strategy
Assess competitors with a structured lens to understand strengths, weaknesses, and differentiation, helping you position your product with sharper focus and stronger strategic advantage.
Simplifying Build, Buy, Partner Decisions
Decide when to build, buy, or partner by evaluating cost, capability, speed, and strategic alignment, ensuring you choose the path that accelerates value creation.
Roadmapping the Portfolio
Create a portfolio-level roadmap that visualizes major initiatives, timing, and strategic intent so leaders clearly understand priorities, tradeoffs, and long-term direction.
Balancing the Portfolio
Balance your portfolio by comparing investments, risks, and opportunities so you can shift resources toward high-value bets and away from low-return distractions.
Managing Similar Products
Learn how to manage overlapping or related products with clarity, reducing duplication, resolving conflicts, and ensuring each product supports the broader portfolio strategy.
Retiring a Product
Decide when and how to sunset a product by evaluating usage, fit, cost, and risk while developing a responsible, customer-centric retirement plan.
Free Learning Program
Executive Overview: The Three Secrets
As an executive or product professional, you should know these three secrets to achieve product success.
Learn what our customers think executives should know about achieving product success. BONUS: With the Three Secrets video series, you receive a bonus free coaching call with Steve Johnson, the CEO and co-Founder of Product Growth Leaders.
