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INTENSIVE
Product Playbook
Turn “how we think we work” into “how we actually work.”
Everyone is doing their own thing. Business plans and roadmaps are inconsistent from product to product. Every document we produce looks like it's from a different company. It reflects poorly on the professionalism of my team.
51% of product leaders report that their product management process is not well-defined. 47% identified process as their biggest product challenge. These process issues result in chaos and dysfunction that plague many product management teams.
Even when a product management process exists, it often lives in a forgotten slide deck or tribal memory rather than in daily practice. Teams reinterpret steps, skip activities, or bolt on their own “improvements,” creating a façade of process without any of the benefits. The result? Inconsistent execution, mismatched expectations, and endless debates about what “good” looks like.
VIDEO
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Faster execution, fewer debates, and a shared understanding of how product decisions are made.
Turn “how we think we work” into “how we actually work.”
This engagement documents and refines your product management process into a practical playbook. It defines stages, roles, decision points, and expected outputs—without turning it into bureaucracy. The goal is alignment and clarity, not compliance theater.
For heads of product, product ops teams, product managers and product marketing managers
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