Proposal
For Barb Nelson at Acme Partners
December 20, 2025
Product Growth Leaders offers product management training and coaching via a broad set of delivery methods. Our goal is to help you create a high-performing, world-class product definition and delivery team. With decades of experience, Product Growth Leaders has defined the methods and roles of product management for thousands of organizations.
YOUR SCENARIO
My team has never been trained
Most product managers were thrown into the role without formal training and have been improvising ever since. They lack a shared understanding of responsibilities, methods, and expectations across the product lifecycle. The result is inconsistent execution, role confusion, and avoidable inefficiencies that grow with every new hire.
We don't have a standard process
The absence of a shared playbook creates confusion, rework, and avoidable inefficiencies across the organization. Decisions vary by team, deliverables are inconsistent, and work slows down as everyone argues about “how” instead of focusing on customer problems and outcomes.
PROPOSED SOLUTION
New Product Introduction Workshop
Transform ideas into winning products systematically. This engagement guides teams through problem definition, customer discovery, market assessment, positioning, and validation. You’ll pressure-test assumptions, explore alternatives, and make informed decisions about whether—and how—to proceed. This isn’t about generating ideas; it’s about deciding which ideas deserve to survive.
INCLUDES
Applied Learning
Lessons follow the L-E-A-P approach: LEARN and discuss the current situation, EXTEND with a tool or method, APPLY to your product or market, and ensure adoption with a PEER REVIEW.
Coach-Led Peer Review
Leverage the wisdom of your product team to ensure applicability and adoption with a PEER REVIEW guided by an experienced coach.
Playbook Starter Kit
Jump-start the path to a standard playbook with a starter kit of methods and templates. Adapt this playbook to create a version tailored to your organization.
Quartz Open Framework
A planning process centered around continuous learning to guide from idea to market.
Executive Briefing
Brief your leadership team on the engagement results and share your plan for the next steps. Together, we help your leadership team understand the impact product management can bring to your organization.
Program Certificate
Demonstrate to the world that you have completed the program with a certificate to include on your resume and on LinkedIn.
ADDITIONAL TOPICS
Aligning on Vision and Opportunity
Define and communicate a compelling product vision that aligns teams, energizes stakeholders, and guides your opportunity selection and strategic decisions.
Defining Competitive Strategy
Assess competitors with a structured lens to understand strengths, weaknesses, and differentiation, helping you position your product with sharper focus and stronger strategic advantage.
POTENTIAL NEXT STEPS
OUR APPROACH
Our applied learning programs follow the L E A P approach. In each session, we begin with a LESSON on the topic, EXTEND the understanding with a tool or template, APPLY the concept to your products and markets in a breakout session, and perform a PEER REVIEW of the final deliverable.
PRICING OPTIONS
New Product Introduction Workshop
Instructor-led lessons and coaching sessions
$35,000 for up to 10 participants
Example of a custom pricing message. 4 additional topics are included in the price of Quartz Fundamentals. Additional topic titles to be determined as we progress through the learning program. Examples are listed above.
ADDITIONAL PROGRAMS, BASED ON POTENTIAL NEXT STEPS
New Product Introduction Workshop
Your team is invited to a preview class at a reduced price.
$7,500 for up to 10 participants (standard price is $10,000)
Portfolio Alignment Strategic Workshop
Instructor-led lessons and coaching sessions
$35,000 for up to 10 participants
All workshops, instruction, and review sessions will be virtual via Zoom (or similar). Pricing and fees are guaranteed for 30 days from the date of this proposal.
© Product Growth Leaders