Proposal
For Monique Nunez at Princess Cruise Lines
December 30, 2025
Product Growth Leaders offers product management training and coaching via a broad set of delivery methods. Our goal is to help you create a high-performing, world-class product definition and delivery team. With decades of experience, Product Growth Leaders has defined the methods and roles of product management for thousands of organizations.
YOUR SCENARIO
We have a process but I'm not sure we're following it
Without a living, breathing playbook that people actually use, the organization drifts into chaos—everyone thinks they’re aligned, but the work tells a very different story.
Team responsibilities are unclear
79% of organizations lack a clear definition of product management. The lack of clarity in the roles and responsibilities of product management and their collaboration partners is a leading cause of failed initiatives, inefficiencies, and overall chaos.
PROPOSED SOLUTION
Product Playbook Assessment
This engagement documents and refines your product management process into a practical playbook. It defines stages, roles, decision points, and expected outputs—without turning it into bureaucracy. The goal is alignment and clarity, not compliance theater.
INCLUDES
Leadership Interviews
Interviews with key leaders provide insight into current expectations of product teams and perceptions of the processes and team skills.
Process Assessment
Assess current practices for product management—from idea to market. Determine major documents, handoffs, and points of friction.
Process Recommendations
Guide process improvement with an understanding of the gaps between current capabilities and future organizational needs.
Playbook Starter Kit
Jump-start the path to a standard playbook with a starter kit of methods and templates. Adapt this playbook to create a version tailored to your organization.
Quartz Open Framework
A planning process centered around continuous learning to guide from idea to market.
Executive Briefing
Brief your leadership team on the engagement results and share your plan for the next steps. Together, we help your leadership team understand the impact product management can bring to your organization.
ADDITIONAL TOPICS
POTENTIAL NEXT STEPS
Quartz Fundamentals for Managing Products
Most product managers have never been trained in product management. They learn by imitation, tribal knowledge, or survival. As a result, execution varies wildly, debates focus on process instead of outcomes, and teams struggle to explain why they’re building what they’re building.
Personal One-on-One Coaching
You’re leading a product team with limited support. There’s no one to sanity-check decisions, pressure-test thinking, or help you talk through difficult product situations. Everything feels heavier than it should. It would be nice to discuss your challenges with someone who understands the chaos.
OUR APPROACH
Our applied learning programs follow the L E A P approach. In each session, we begin with a LESSON on the topic, EXTEND the understanding with a tool or template, APPLY the concept to your products and markets in a breakout session, and perform a PEER REVIEW of the final deliverable.
PRICING OPTIONS
Product Playbook Assessment
In-person and virtual sessions with key product leaders and executives.
(Travel expenses not included)
$35,000 for up to 10 participants
ADDITIONAL PROGRAMS, BASED ON POTENTIAL NEXT STEPS
Roles and Responsibilities Alignment
Define ownership, collaboration points, and decision-making authority for critical aspects of product management.
$12,500 for up to 5 participants
Quartz Fundamentals for Managing Products
Instructor-led lessons and coaching sessions (includes one-year access to on-demand lessons).
On-demand lessons and live coaching sessions (includes one-year access to on-demand lessons).
$3,500 per participant (minimum 10)
$2,500 per participant (minimum 5)
Personal One-on-One Coaching
Includes coaching sessions plus one-year access to Quartz Fundamentals on-demand lessons.
$5,000 for 10 one-hour coaching sessions
All workshops, instruction, and review sessions will be virtual via Zoom (or similar). Pricing and fees are guaranteed for 30 days from the date of this proposal.
© Product Growth Leaders