Proposal
For Barb Nelson at Barb's Company
December 20, 2025
Product Growth Leaders offers product management training and coaching via a broad set of delivery methods. Our goal is to help you create a high-performing, world-class product definition and delivery team. With decades of experience, Product Growth Leaders has defined the methods and roles of product management for thousands of organizations.
YOUR SCENARIO
My team has never been trained
Most product managers were thrown into the role without formal training and have been improvising ever since. They lack a shared understanding of responsibilities, methods, and expectations across the product lifecycle. The result is inconsistent execution, role confusion, and avoidable inefficiencies that grow with every new hire.
We don't have a standard process
The absence of a shared playbook creates confusion, rework, and avoidable inefficiencies across the organization. Decisions vary by team, deliverables are inconsistent, and work slows down as everyone argues about “how” instead of focusing on customer problems and outcomes.
PROPOSED SOLUTION
Portfolio Alignment Strategic Workshop
This engagement assesses products across value, effort, strategic fit, and lifecycle stage. You’ll identify redundancies, gaps, and misaligned investments, then create a practical plan for focus—what to invest in, what to sustain, and what to sunset. The result is fewer arguments and better decisions.
INCLUDES
Applied Learning
Lessons follow the L-E-A-P approach: LEARN and discuss the current situation, EXTEND with a tool or method, APPLY to your product or market, and ensure adoption with a PEER REVIEW.
Coach-Led Peer Review
Leverage the wisdom of your product team to ensure applicability and adoption with a PEER REVIEW guided by an experienced coach.
Focus For Your Organization
Develop an intense focus on market problems, organizational capabilities, and competitive risks to drive product success.
Portfolio Starter Kit
Guide your decision-making with a dozen strategic tools and methods to use and adapt to your unique offerings.
Quartz Open Framework
A planning process centered around continuous learning to guide from idea to market.
Executive Briefing
Brief your leadership team on the engagement results and share your plan for the next steps. Together, we help your leadership team understand the impact product management can bring to your organization.
ADDITIONAL TOPICS
Aligning on Vision and Opportunity
Define and communicate a compelling product vision that aligns teams, energizes stakeholders, and guides your opportunity selection and strategic decisions.
Defining Competitive Strategy
Assess competitors with a structured lens to understand strengths, weaknesses, and differentiation, helping you position your product with sharper focus and stronger strategic advantage.
POTENTIAL NEXT STEPS
Beyond the Roadmap Team Conversations
Product professionals typically work in isolation. They own their products, fight their own fires, and rarely compare notes with peers. Techniques vary, lessons are relearned the hard way, and there’s little shared understanding of what’s working—or not—across the product organization.
Personal One-on-One Coaching
You’re leading a product team with limited support. There’s no one to sanity-check decisions, pressure-test thinking, or help you talk through difficult product situations. Everything feels heavier than it should. It would be nice to discuss your challenges with someone who understands the chaos.
OUR APPROACH
Our applied learning programs follow the L E A P approach. In each session, we begin with a LESSON on the topic, EXTEND the understanding with a tool or template, APPLY the concept to your products and markets in a breakout session, and perform a PEER REVIEW of the final deliverable.
PRICING OPTIONS
Portfolio Alignment Strategic Workshop
Instructor-led lessons and coaching sessions
$35,000 for up to 10 participants
Up to 4 additional topics are included in the price for Quartz Fundamentals.
ADDITIONAL PROGRAMS, BASED ON POTENTIAL NEXT STEPS
Beyond the Roadmap Team Conversations
Team conversations for all product professionals
$10,000 for 4 quarterly sessions
$20,000 for 10 monthly sessions
Roles and Responsibilities Alignment
Define ownership, collaboration points, and decision-making authority for critical aspects of product management.
$12,500 for up to 5 participants
Personal One-on-One Coaching
Includes ten coaching sessions and one-year access to Quartz Fundamentals on-demand lessons
$5,000 for 10 one-hour coaching sessions
All workshops, instruction, and review sessions will be virtual via Zoom (or similar). Pricing and fees are guaranteed for 30 days from the date of this proposal.
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