Handout
Steve Johnson
CEO
Products today are released due to team member heroics, not the processes. Most teams are grappling with chaotic workflows that few understand. Yet, every organization is unique—so your planning process should be as well. Most organizations need a small number of living documents—fewer than 10—to guide market insights and product innovation.
In this session, we’ll break down the most common dysfunctions that create product management chaos and replace them with a practical approach that fits your organization, because every company is unique.
You’ll learn how to:
Identify the root causes of chaos in your planning cycle
Reduce planning sprawl by using fewer than 10 “living documents”
Create a planning process that improves clarity, alignment, and agility
Define the true scope of the role in your organization
You’ll leave with a more realistic, scalable planning system—one that makes outcomes predictable and heroics optional.
Chaos, Confusion, and the Case for Real Product Management
Need help selling the value of product management in your organization? In this ebook, author Steve Johnson explains the need for product management in business terms.