Handout

Chaos and Confusion in Product Management

Products today are often released despite the process. Most teams are dealing with chaotic processes that few understand. And yet, every organization is unique—so your planning process should be too. Most organizations need a small number of living documents—fewer than 10—to guide market insights and product innovation.

Use the Quartz Open Framework to define the scope of product roles. Throw away outdated methods and define a process as nimble as your organization.