Survey Results

Product Success Quiz

Steve Johnson

Taken by

steve@productgrowthleaders.com

Score

5 out of 9

Date submitted

11/24/25, 12:00 PM

Insights

You should reevaluate each product in your portfolio at least annually. Markets shift, customer needs evolve, and internal priorities change faster than most teams realize. A simple, consistent review process—like this survey—helps you stay ahead of those shifts and ensures resources are focused on the products that still deliver meaningful value.

Even healthy products benefit from a regular check-up; struggling products depend on it.

Recommendations to consider

Your Score

5 out of 9

If your score is more than 7... You should INVEST. This product is doing what you want: strong performance, sticky customers, aligned strategy, sales traction, and a competitive posture that’s not collapsing under its own weight. Implications: • Allocate additional roadmap resources • Strengthen differentiation • Refresh messaging and pricing • Explore adjacent opportunities and expansions

If your score is 5-7... You should MAINTAIN (but monitor). A basically healthy product, but the cracks are showing—usually in growth, competitive posture, or sales behavior. These aren’t emergency numbers, but they’re the early-warning lights on the dashboard. Implications: • Maintain current investment • Address the one or two weak areas (often innovation or sales engagement) • Watch quarterly indicators to ensure slide doesn’t accelerate

If your score is 3-4... You should REASSESS (triage required). This is where the tough conversations start—your “pet” product isn’t sick yet, but your gut already knows something’s off. Market drift, low usage, rising support costs, or weak sales confidence typically show up here. Implications: • Deep-dive into performance and customer needs • Evaluate alternatives, duplication, or overlap within the portfolio • Consider repositioning, bundling, or scaling down investment • Set a 6–12 month checkpoint to measure improvement

If your score is 0-2... You should consider RETIRE (or spin down). You already knew this in your bones. The survey just puts the data behind the feeling. Low usage, weak revenue, poor differentiation, and little sales enthusiasm = slow-motion failure. Implications: • Plan a customer migration or replacement • Stop new feature investment • Communicate an orderly and respectful roadmap to end-of-life • Redeploy resources to higher-impact products

We asked:

For one of your products, answer the following questions to get an overview of your product's health.

Your responses

Your Product

About You

Which product are you assessing? Use a code name to keep the real name private.

Your response: AI-Empowered Product Manager

Performance

Revenue Opportunity

Does this product generate sufficient revenue opportunity to justify continued investment?

Your response: Yes

Performance

Support Costs

Are engineering, support, and operational demands for this product reasonable relative to the value it delivers?

Your response: Yes

Performance

Customer Usage

Are customers relying on this product?

Your response: No

Market Fit

Market Growth

Is the target market for this product stable or growing?

Your response: Yes

Market Fit

Customer Needs

Is the product keeping pace with evolving customer needs and expectations?

Your response: No

Market Fit

Strategic Alignment

Does this product align with where the company is headed strategically?

Your response: Yes

Competitive

Differentiation

Does this product still offer meaningful advantages over competitors or alternatives?

Your response: No

Competitive

Innovation Health

Is the product receiving enough ongoing investment to remain competitive?

Your response: Yes

Competitive

Sales Alignment

Are sales teams confident promoting and selling this product?

Your response: No

Next Steps

When any of the answers for the following are NO, you should automatically REASSESS the product (at best).

Customer Usage
Strategic Alignment
Support Costs
Differentiation

These are the “you cannot fix this with lipstick” indicators.