Articles

A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value

If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;

Product management is about the WHO and the WHAT, not the HOW and WHEN. Most of all, product management is about the WHY and WHY SHOULD WE?

One of the key factors in prioritizing new product ideas and potential markets is the element of risk.

Most companies waste a lot of time, money, and resources on initiatives that do not deliver any value. This is the tale of the feature facto

The confusion of titles today is amazing. We have an alphabet soup of job titles!

There is never enough time. There are never enough resources. Get an approach that works.

Executives and salespeople commit the team to deliver something for a special client in addition to their already overcommitted backlog. And yes, many product managers make delivery commitments without validating those estimates with the people doing the work.

Who is your expert on the customer? Right or wrong, most think it’s the sales team. Or perhaps the customer success team, if you have that role. But they only see a small portion of the customer journey. In fact, each department in your organization is seeing only part of the story.

What some companies call a roadmap is actually a release plan. So, what's a roadmap anyway?

Let the impact on internal teams, prospects, and customers determine the launch activities necessary for launch success.

Drucker contributed to the philosophical and practical foundations of the modern business corporation. He invented the concept known as management by objectives and has been described as “the founder of modern management.”

It seems many executives, salespeople, and marketing teams have little understanding of how product management contributes product success

Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the sales team in order for them to succeed. How can product managers best support the sales department? It's not by helping them one at a time.

Personas define the ideal profile of a product’s typical customer: those who buy it and those who use it.

The best names are meaningful and unique. It should be easy to say, easy to spell, and easy to explain.

One of the most common issues for corporate executives is their organizational inability to implement strategic product management,...

Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing manager.

Over the last few years, product teams have gotten better at building things right, but many find they’re now building the wrong things.

Product Management, with the big P and M, is a popular job title and function in the software, technology, and Internet market. When you see the title of Product Manager, Director or VP of Product Management or even Technical Product Manager, the person most likely works for technology or technology-enabled company.