Articles

Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the sales team in order for them to succeed. How can product managers best support the sales department? It's not by helping them one at a time.

Personas define the ideal profile of a product’s typical customer: those who buy it and those who use it.

The best names are meaningful and unique. It should be easy to say, easy to spell, and easy to explain.

One of the most common issues for corporate executives is their organizational inability to implement strategic product management,...

Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing manager.

Over the last few years, product teams have gotten better at building things right, but many find they’re now building the wrong things.

Product Management, with the big P and M, is a popular job title and function in the software, technology, and Internet market. When you see the title of Product Manager, Director or VP of Product Management or even Technical Product Manager, the person most likely works for technology or technology-enabled company.

Image by Thomas Vogel from iStock Too many people look at product management through a development or design lens. Agile methods have...

Image from Shutterstock As a product manager and executive, one of the most frequent and frustrating conversations I had with sales was...

Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the hands of buyers (and their sellers).

Product managers and leaders have to make decisions and build their product growth strategy framework by looking toward the future rather...

Is is time to hire a product manager or a product marketing manager? Here's one way to find out.

It is time for the product management industry to step up and make the business case for the strategic investment in product management....

Product Ops is a standardizing function that improves the function of product management across the organization. Product managers help companies scale. Product Ops helps product management scale. Product operations is a specialized role that normalizes and helps scale the product function across all products and services.

Good product managers interact with customers constantly. But how do you know which customers to contact? Build your own list.

This article focuses on product management skill gaps, what product management can learn from the broader professional development community

Is every service delivery a custom project? If so, perhaps that’s because many firms don’t use product management fundamentals.

The difference between a company being reactive about growth (rising and falling with the tides) versus proactive about growth is the ability to discover what customers want that aren't being satisfied by what's available now.

In your early days as head of product management leadership, you should focus on providing infrastructure for your product team.

If you do the math, 76% of all new product development (NPD) efforts fail to make it to market or become profitable. This data astounds me, yet time after time I see similar statistics. Companies waste a lot of resources and effort for little or no return.