Product Team Insights

A portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...

The number one reason you should productize your services is to scale your business so you can grow revenue and profits predictably.

As a product manager and executive, one of the most frequent and frustrating conversations I had with sales was around the definition of...

Is every service delivery a custom project? If so, perhaps that’s because many firms don’t use product management fundamentals.