Steve Johnson3 minOrganizing a Product PortfolioA portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...
Grant Hunter4 minProductize Your Services to Grow Revenue and ProfitsThe number one reason you should productize your services is to scale your business so you can grow revenue and profits predictably.
Grant Hunter4 minWhat is a Product?As a product manager and executive, one of the most frequent and frustrating conversations I had with sales was around the definition of...
Steve Johnson2 minProduct Management for ServicesIs every service delivery a custom project? If so, perhaps that’s because many firms don’t use product management fundamentals.