The Case for the Strategic Investment in Product Management

It is time for the product management industry to step up and make the business case for the strategic investment in product management. This article is the third in our three-part series based on our research and white paper on professional development in product management (download here):

Improving the Results of Product Management Training. Flipping the classroom to improve the results of product management training (read it here);

Provide Access to Insights and Advice. Another component of professional development that our product leader research identified as valuable is access to new ideas and advice (read it here);


The Case for the Strategic Investment in Product Management. Shifting investment in product management professional development from ad hoc to defined programs. (this article).

Our findings reveal little fo