Handout

The Many Roles of Product Management

Product Management is one of the most exciting—and most misunderstood—functions in product organizations. Is it strategic or tactical? Is it a planning role or a support role? It’s unfortunate that many in product management roles are not actually doing much product management.

Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.

In this workshop, we’ll examine many product activities and artifacts for product strategy, planning, and growth, using a simple tool you can use in your organization to clarify product management roles and others.