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Articles

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Assess Risk in Entering New Markets
Your leadership team wants to know what’s next: how will you grow revenue and increase product adoption? You must balance business objectives, product strategy, and risk tolerance.

7 min to read

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Stop Asking for Features: Start Hunting for Problems
Customers are terrible at suggesting features but brilliant at revealing problems. Product managers who don’t hear those problems firsthand—and instead outsource discovery to AI dashboards, surveys, or sales teams—are flying blind. Success comes from discovering friction in the real world, not just crunching secondary data.

3 min to read

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The ROI of Investing in Product Management
Sadly, only 21% of product managers have been trained in the practices of product management. Many more have been trained in Scrum or SAFe but that’s delivery, not strategy. It’s development, not product management.

4 min to read

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Implementation is the New Sales Enablement
What product managers can learn from the folks who make the product actually work for customers.

4 min to read

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Retiring a Product: How to Gracefully Say Goodbye
Deciding to retire a product isn't easy, but it's often necessary to keep your portfolio healthy. Here’s a comprehensive guide to making the call—and doing it right.

4 min to read

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The Rise of Agentic AI — and the Coming Chaos of Shadow IT
There’s a new kind of “Shadow IT” forming—and this time, it’s invisible, tireless, and doesn’t wait for approvals.

4 min to read

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Skills That Make Product Managers Valuable
Effective product management is about making good business decisions—faster and with better outcomes—despite ambiguity, competing priorities, and the occasional fire drill.

4 min to read

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Project Management Isn’t Product Management
Learn the key differences between product management and project management. Discover why product managers are essential for long-term product success.

4 min to read

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Why I Hate User Stories (And You Should Too)
Customers Don’t Actually Know What They Want. One of the most important lessons in product management is this: customers don’t actually know their true problems—or the ideal solution. That’s your job. Your job is to discover the problem, not just write down what someone asked for.

4 min to read

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Don’t Skip the Retro—Your Product Quad Has Work to Do
Most launch retrospectives are either skipped or sanitized into team therapy. But if you’re working with a Product Quad—product manager, engineering lead, UX designer, and product marketing manager—you’re sitting on a goldmine of insight.

2 min to read

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When Everyone’s Right: Prioritization with the Product Quad
Product prioritization isn’t hard because people disagree—it’s hard because everyone’s right. The Product Quad—product manager, tech lead, UX designer, and product marketing manager—each brings a valid, but partial, view of the work.

3 min to read

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Release and Launch Planning with the Quad
Product teams often rely on an outdated checklist, a set of Jira tickets or user stories, a countdown to a ship date, and a long list of promotional deliverables. But that approach fails to deliver the expected results.

5 min to read

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Elegance is a Product Decision
Elegance is too often treated as optional in product management—something nice to have if there’s time or budget. But for products that live in customers' daily lives, elegance isn’t a luxury. It’s part of the why that draws people in and keeps them loyal.

4 min to read

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Market Sizing That Doesn’t Suck: Ditch TAM/SAM/SOM for Something Useful
Tired of the TAM/SAM/SOM theater? Explore two practical, persona-first alternatives to market sizing that go beyond inflated top-down estimates.

4 min to read

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Defining Your Product Vision
A well-defined product vision is the cornerstone of successful product management. It’s what separates products that merely ship features from those that create meaningful impact. Yet, despite its importance, product vision is often misunderstood or overlooked, leaving teams without a clear sense of purpose or direction.

5 min to read

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Meetings: A Necessary Evil of Business
"If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be meetings."—Dave Barry

5 min to read

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Embrace Iterative Planning: Breaking Free from Waterfall Thinking
Many teams use a linear approach to planning that limits their ability to adapt to an ever-changing world. To drive success, advocate for iterative learning, small bets, and continuous refinement.

5 min to read

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Improve Your Sales Results with Better Sales Enablement
Boost sales results by improving your sales enablement approach. Learn how product managers can equip sales teams with the tools they need

5 min to read

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Chaos in Teams: A Limerick
Only 20% of teams have clearly defined roles and responsibilities. 47% report that process is their company's most significant challenge...

1 min to read

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Why AI Won’t Eat Product Management
In an era where artificial intelligence (AI) is reshaping industries, one question looms large: Will AI replace product managers? The answer lies in understanding the essence of product management itself—a discipline rooted in human connection and the nuanced ability to uncover unmet needs. While AI excels at processing data and automating tasks, it cannot replicate the profound human interactions that drive innovation.

5 min to read

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