Articles

Will AI, machine learning, and ChatGPT replace product management? Not as long as human insights are needed.

There is still much debate around product management and product marketing roles. And it's not a new problem. Titles have been a mess for decades. Where did this begin?

Great product managers are curious about the market and its problems. They explore how those markets solve their problems today.

The "feature factory" concept refers to a technical team tasked with building feature after feature rather than being empowered to solve customer problems. This factory approach is common in sales-driven and founder-driven organizations but is universally reviled by developers and product managers. There are several problems with the feature factory mindset.

You can materially impact your team's mental health by scheduling team time to talk. Who better understands the stress than their peers?

Need help writing a better product job description?

Traditional product management training often focuses on individual roles, rather than the product team as a whole.

We recommend this simple but effective Product Brief. It captures the essence of the product idea on one page.

The number one reason you should productize your services is to scale your business so you can grow revenue and profits predictably.

Problem Discovery and Product Discovery are discrete. Discover the right problem to solve and discover the right solution to the problem.

A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value

If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;

Product management is about the WHO and the WHAT, not the HOW and WHEN. Most of all, product management is about the WHY and WHY SHOULD WE?

One of the key factors in prioritizing new product ideas and potential markets is the element of risk.

Most companies waste a lot of time, money, and resources on initiatives that do not deliver any value. This is the tale of the feature facto

The confusion of titles today is amazing. We have an alphabet soup of job titles!

There is never enough time. There are never enough resources. Get an approach that works.

Executives and salespeople commit the team to deliver something for a special client in addition to their already overcommitted backlog. And yes, many product managers make delivery commitments without validating those estimates with the people doing the work.

Who is your expert on the customer? Right or wrong, most think it’s the sales team. Or perhaps the customer success team, if you have that role. But they only see a small portion of the customer journey. In fact, each department in your organization is seeing only part of the story.

What some companies call a roadmap is actually a release plan. So, what's a roadmap anyway?