Steve Johnson3 minOrganizing a Product PortfolioA portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...
Steve Johnson4 minDo We Need Product Management?A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
Steve Johnson3 minWhat Isn’t Product ManagementIn a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
Steve Johnson3 minDo Product Managers Need To Be Technical?Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...