Steve Johnson2 minCustomer Discovery: the product leader's secret weaponPerhaps the product leader's most important responsibility is customer discovery.
Steve Johnson3 minDo Product Managers Need To Be Technical?Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...
Steve Johnson8 minThe Secrets to Product SuccessWhat is the secret to product success? Over the last few decades, the industry learned what works and what doesn’t. In general, we’ve...
Steve Johnson5 minNever Write Another Business CaseWe recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.