Customer Discovery: the product leader's secret weapon
Perhaps the product leader's most important responsibility is customer discovery.
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Product Team Insights
Steve Johnson
- 3 min
Do Product Managers Need To Be Technical?
Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...
Steve Johnson
- 8 min
The Secrets to Product Success
What is the secret to product success? Over the last few decades, the industry learned what works and what doesn’t. In general, we’ve...
Steve Johnson
- 5 min
Never Write Another Business Case
We recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.
Grant Hunter
- 4 min
Productize Your Services to Grow Revenue and Profits
The number one reason you should productize your services is to scale your business so you can grow revenue and profits predictably.
Grant Hunter
- 5 min
Problem Discovery Leads to Product Discovery
Problem Discovery and Product Discovery are discrete. Discover the right problem to solve and discover the right solution to the problem.
Grant Hunter
- 2 min
How to do Value-Based Strategic Positioning
A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
Steve Johnson
- 2 min
How to Name Your Product or Company the Smart Way
The best names are meaningful and unique. It should be easy to say, easy to spell, and easy to explain.
Grant Hunter
- 4 min
What is a Product?
As a product manager and executive, one of the most frequent and frustrating conversations I had with sales was around the definition of...
Steve Johnson
- 7 min
Product Management Tools: Market-Risk Profile
The Market-Product Risk Profiles tool helps to align strategy with risk
Steve Johnson
- 4 min
Your First Days as Product Manager
You’re in your first days as a product manager. Where should you begin?
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