What Isn’t Product Management
In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
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Product Team Insights
Steve Johnson
- 3 min
Do Product Managers Need To Be Technical?
Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...
Steve Johnson
- 4 min
Product managers: Ethics and AI
Product managers and Ethics in AI: Please learn and apply the Three Laws of Robotics.
Steve Johnson
- 4 min
Product Management Monday
How to make time for the strategic role of product management.
Steve Johnson
- 4 min
Product Management Process: You can build the wrong product faster than ever
Product management process was biggest challenge for 47% of recent survey respondents. Top issues: Ad-hoc, ill-defined, inconsistent process
Grant Hunter
- 10 min
Drucker on Product Management
Drucker on Product: An introduction Peter Drucker (1909–2005) was an Austrian-American management consultant, educator, and author, whose...
Steve Johnson
- 3 min
The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
Steve Johnson
- 2 min
Two Key Roles: Product Manager, Product Marketer
Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
Grant Hunter
- 5 min
Strategic Investment in Product Management: The Time is Now
It is time for the product management industry to step up and make the business case for the strategic investment in product management....
Steve Johnson
- 4 min
Metrics for Product Professionals
It’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.
Steve Johnson
- 4 min
Where Does Product Belong In Your Organization?
Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...
Steve Johnson
- 11 min
When The Product Is You
If it’s not fun, don’t do it; it’s time to get another job.— Alan Webber, Fast Company Have you been out there lately? Hunting for that...
Steve Johnson
- 4 min
Advice For Getting Into Product Management
Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It...
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