When The Product Is You

If it’s not fun, don’t do it; it’s time to get another job.— Alan Webber, Fast Company

Have you been out there lately? Hunting for that perfect job is both easier and harder than ever before. You don’t have to be restricted to your nearest big city… but other candidates don’t either. Networking is easier but, alas, everyone’s network is bigger than before.

Maybe you’re disenchanted with your role. Or you’re ready to move up to the next level. Or you’re just looking for something new.


Or maybe you’ve been laid off.


For some (most?), getting laid-off comes as a complete surprise—which, let’s be honest, is a poor reflection of the manager’s abilities. You should always know where you stand in the company or else your manager is not doing his or her job. That said, if you don’t know how you’re perceived by your boss and your executives, that’s probably bad. Certainly make every effort to repair the relationship but it may be time to start looking around.


No matter your situation, I suggest you go on a job interview at least once a year—even if you’re not looking. You may find a great new opportunity or you may find that you really have a pretty good gig with your current employer. Either way, it’s good to experience the process so it’s not so frightening when you start looking seriously.


A typical approach is to update your resume and LinkedIn page, and then start emailing resumes to everyone you know. However, “spray and pray” is never the best strategy.

Here’s the key: It seems many don’t really understand the basics of economics.


Employers do not hire you because you need a job; employers hire you to solve their problems.